Digital Advertising & Cookies
Ripley Entertainment and service providers like Commission Junction, Google Adwords, Klear, and Meta, acting on our behalf use log files, cookies and similar technologies such as pixel tags on our websites. A cookie is a small text file that is sent by a website, accepted by a web browser, and then placed on your hard drive to save certain information such as pixels. Tracking pixels allow us or our service providers to advertise more efficiently and effectively. We use the information gathered by cookies and similar technologies to improve our products and your experience on our websites by evaluating the use of our website, products and services, to personalize content and ads, to provide social media features and to analyze our traffic. We use cookies to aggregate information about how our website is being used, how effective our marketing campaigns are, and to help customize our websites for guests.
We also employ various different advertising or remarketing tools, technologies and services that serve you targeted advertisements to make your online experience more focused to your interests. These tools, technologies and services collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
Remarketing allows us to serve you with an advertisement when you visit other websites after having visited one of our websites. This means that websites that are not controlled by us, including Google, may show our ads when you visit their websites.
Cookies also help us analyze use of our site, and better aggregate useful information when site users provide feedback about our sites or attractions. We also share the information as described in the Collection and Use of Personal Information section of our Privacy Policy .
What Cookies do we use?
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Our statistics cookies are used to generate aggregated, anonymous information about how you and other users use this website and its features. For instance, our statistics cookies collect information about which pages on this website you visit most often, if you open or read the communications we send, which advertisements you view or interact with on this website or other websites on which our advertisements appear, and if you receive any error messages.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
If you prefer that we not use cookies or other technology for any purpose other than the functionality of our sites, please feel free to set your preferences in your browser using the instructions below.
If you would like to opt out more broadly from interest-based advertising, such as the remarketing described above, or cross-context behavioral advertising, please use the tools available at the Digital Advertising Alliance WebChoices page at Optout.aboutads.info and the Network Advertising Initiative’s opt-out page at http://optout.networkadvertising.org. Please note that you may continue to receive generic ads.
You can also directly control cookie settings in your browser by following the instructions provided by the supplier of the browser. Remember that disabling cookies is browser specific. You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click on any of the browser links below for instructions.
Except in the case of analytics cookies, remarketing and other features described above, our website does not track your use across multiple websites other than the affiliated websites included within this Privacy Policy.
The following explains some of these marketing cookies and how they are used:
Google Analytics
We use Google Analytics to collect information about visitor behavior on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.
AdWords
Google AdWords (conversion): we use Google AdWords cookies to customize the advertising and content you see for our website, limit the number of ads you see for our website, and measure the effectiveness of our campaign
Google AdWords (remarketing): we use Google AdWords remarketing cookies to collect data about your activities when you visit our websites, the website of entities who serve our ads (advertisers), or the website and online services where we display ads
Meta
We use cookies set by Meta for conversion tracking purposes, to measure the performance of our Facebook advertising campaigns. In addition to this, user behavior on our website may be used to build custom audiences for our own Facebook advertising purposes (for example, we may want to show you an ad on Facebook if you visited our site, looked at a few pages but didn't get in touch with us).
Meta Pixel: We use Meta pixel tracking to measure social media campaign efficiency related to the Facebook platform.
